The Business of Broadway
Why Broadway Shows Lose Money — And What the Successful 10% Do Differently
Broadway has never produced better shows. The talent working on Broadway right now is extraordinary. The stories being told are more ambitious, more diverse, and more culturally resonant than any previous generation of theatrical work. The production values are at an all time high. The creative ambition is genuine and visible in virtually every production…
Read More
Broadway Audience Development: How to Build Your Fanbase Before You Have a Theater
There is a window in every Broadway production when the most powerful marketing tool in the industry is sitting completely idle. Not because nobody knows it exists. Because nobody is using it early enough — or strategically enough — to let it work. This is not a story about what Broadway is doing wrong. It’s…
Read More
When To Start Your Broadway Documentary — And What Gets Lost If You Wait
There is a window of time in every Broadway production when something irreplaceable is happening in the rehearsal room. The cast is finding the show. The creative team is making decisions that will define everything. Nobody outside that room will ever witness this process again. Most productions let that window close. Nobody was there to…
Read More
The Ticket Buyers Your Broadway Tour Never Reached
Last week we talked about why a Broadway production that closes isn’t the end of the story — and how a documentary built with intentional architecture keeps the IP alive for streaming platforms and beyond. Several hundred of you responded to that. This week goes one level deeper — into the specific reason touring markets…
Read More
Broadway Show Closes: The Revenue Opportunity Most Producers Miss
On Broadway, a closing notice feels like the end of the story. The run is over. The investors took a loss. The show takes its final bow. And the production — the story, the characters, the world that someone spent years and millions of dollars building from nothing — goes dark. That’s the conventional response.…
Read More