Audience Opportunity Map

The House Was Half Full Anyway.

Nine out of ten Broadway musicals now lose their investors' money — and almost none of them lose it because the show wasn't good. This is about the thing nobody tested.

Get the Audience Opportunity Map

Audience Development for Live Theatre

Broadway Storytelling builds audience demand in the months before a show is announced — the window between development and campaign that nobody else works. It's a different job from Broadway marketing strategy, which begins at announcement and converts demand that already exists. Thirty years producing, performing, and marketing in live theatre. When you're ready to have an audience waiting on announcement day, we're ready to build it.